The Digital Engagement Workshops continues with our 2019 series building on skillsets around online outreach and recruitment. In this series, programs will collaborate during 3-hour workshops through this series to explore concepts in graduate enrollment to improve our complex cyber presence. Each workshop is limited to twenty-four participants and priority will be given to those who can attend at least three of the five sessions.
This first workshop, Writing for Email, Websites and Social Media, compiles techniques in writing for each platform. Participants work with campus specialists to explore tactical ways to communicate with students from inquiry to the application and through orientation.
Graduate education reaches a diverse student population, each with specific needs and barriers when it comes to applying for graduate school. In the Targeting Diverse Graduate Student Applicant Pools workshop, we review principles for engaging the multiplicity of motley scholars and how to connect through our online channels. Participants will collaborate on best practices for recruitment and how to partner with our diversity officers at Graduate Studies.
Are you charged with moderating or building out social media accounts? Unsure how to create posts that provide relevant materials for prospective graduate students? In the Social Media 102 workshop, groups work with tools to save time and prepare streams of content for the entire year.
Does reading your website and Google analytics make you nervous? Have the terms open rates and click-through rates caused an immediate rash? Advanced Planning and Understanding Website and Email Analytics has the cure! Bring your website and email analytics to class and let's interpret the data. We'll go through program examples and answer your questions surrounding numbers.
You've learned how to write engaging content, where to share it, ways to shift information based upon data, and the trends for reaching our diverse students; now let's learn how to engage our prospective students and simplify our systems. This workshop will combine lessons from each session so that we can Outline and Design Your Slate Email Inquiries and identify ways we can improve communications as we approach the 2019 - 2020 application cycle.
Lunch is provided in each workshop and attendees will be asked about dietary restrictions before the event. If workshop space is full, please sign-up for the waitlist.
Attendees will receive an email to verify attendance before each event. Contact the instructor directly if you are unable to make a session or must cancel. Those that do not show up will lose priority for future meetings.
Workshops (3 hours)
|Topic||Date and Time||Location||Register|
|Writing for Email, Websites and Social Media
Design and Communications Manager
Robert Mondavi Institute
|January 31st, 10:30 a.m. - 1:30 p.m.|
Targeting Diverse Graduate Student Applicant Pools
|February 6th, 10:30 a.m. - 1:30 p.m.||203 Mrak Hall|
Social Media 102: Creating a Plan for Simple and Effective Broadcasting
|March 26th, 10:30 a.m. - 1:30 p.m.||203 Mrak Hall||Register here|
Advanced Planning and Understanding Website and Email Analytics
|April 25th, 10:00 a.m. - 12:45 p.m.||203 Mrak Hall||Register here|
Outline and Design Your Slate Email Inquiries
|May 21st, 10:30 a.m. - 1:30 p.m.||203 Mrak Hall||Register here|
Effectively Connect Marketing Collateral and Recruitment Visits to Slate Inquiry
Efficient Events Management in a Digital World
How to Identify and Execute Incentives That Drive Event Participation
- Who can attend these meetings?
- Workshops and work groups are available to any graduate group or program faculty and/or staff. Priority is given to graduate coordinators or those specifically in charge of email campaigns and digital recruitment.
- How many people from my graduate group should we send?
- Graduate groups and programs should limit attendees to 1 person, as space is limited to 24 people per session.
- I missed an event! Will slides be available?
- Yes. Slides will be posted on this page after each event.
- Do I need to attend every session?
- It is recommended that you attend as many workshops and work groups as possible. Alternate workshops will only be available if there are enough requests. Because each session builds on each other, priority registration will be given to those that can attend a majority of classes.
- The sessions are long and during lunch. Will there be food?
- Yes. Lunch will be provided and confirmed registrants will be asked about dietary restrictions before the event.
- Will Grad Studies write my content and post my social media for us?
- No. Grad Studies will guide participants on preparation and facilitate to collaborate to design materials through swift systems.
- What if I'm not sure if I can attend. Should I sign up right away?
- Sign up soon to hold your spot. Priority will be given to those that sign up for a majority of the series and those on the waitlist will be moved into a priority position as they become available. Participants will receive confirmation if there is a change in your registration. Note that those who do not show for 2 sessions and have registered for future workshops will waive their priority position.