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Digital Engagement Series

 

The Digital Engagement Workshops continues with our 2019 series building on skillsets around online outreach and recruitment. In this series, programs will collaborate during 3-hour workshops through this series to explore concepts in graduate enrollment to improve our complex cyber presence.  

This first workshop, Writing for Email, Websites and Social Media, compiles techniques in writing for each platform. Participants work with campus specialists to explore tactical ways to communicate with students from inquiry to the application and through orientation.

Graduate education reaches a diverse student population, each with specific needs and barriers when it comes to applying for graduate school. In the Targeting Diverse Graduate Student Applicant Pools workshop,  we review principles for engaging the multiplicity of motley scholars and how to connect through our online channels. Participants will collaborate on best practices for recruitment and how to partner with our diversity officers at Graduate Studies.

Are you charged with moderating or building out social media accounts? Unsure how to create posts that provide relevant materials for prospective graduate students? In the Social Media 102 workshop, groups work with tools to save time and prepare streams of content for the entire year.  

Does reading your website and Google analytics make you nervous? Have the terms open rates and click-through rates caused an immediate rash? Advanced Planning and Understanding Website and Email Analytics has the cure! Bring your website and email analytics to class and let's interpret the data. We'll go through program examples and answer your questions surrounding numbers.

You've learned how to write engaging content, where to share it, ways to shift information based upon data, and the trends for reaching our diverse students; now let's learn how to engage our prospective students and simplify our systems. This workshop will combine lessons from each session so that we can Outline and Design Your Slate Email Inquiries and identify ways we can improve communications as we approach the 2019 - 2020 application cycle.

Resources:
Setting up Slack
SiteFarm events
 

Contact the presenters

Workshops (3 hours)

Topic Date and Time Location Register
Writing for Email, Websites and Social Media

Presenters:
Evan White
Design and Communications Manager

Robert Mondavi Institute
Josh Staab
Digital Content Strategist
UC Davis Strategic Communications
Paul David Terry
Digital Marketing and Communications Specialist
Graduate Studies

January 31st, 10:30 a.m. - 1:30 p.m.    

Targeting Diverse Graduate Student Applicant Pools

Presenters:
Josephine Moreno, Ph.D.
Graduate Diversity Officer, Humanities, Arts and Social Sciences (HASS) & Education
Graduate Studies
Devin Horton, Ph.D.
Graduate Diversity Officer: Science, Technology, Engineering and Math
Graduate Studies
Paul David Terry
Digital Marketing and Communications Specialist
Graduate Studies

February 6th, 10:30 a.m. - 1:30 p.m. 203 Mrak Hall  

Advanced Planning and Understanding Website and Email Analytics

Presenters:
Adam Napolitan
Director of Web Communications
UC Davis Strategic Communications
Mary Martin-Mabry
Digital Communications Specialist
UC Davis Global Affairs
Josh Staab
Digital Content Strategist
UC Davis Strategic Communications
Paul David Terry
Digital Marketing and Communications Specialist
Graduate Studies

April 25th, 10:00 a.m. - 12:45 p.m. 203 Mrak Hall Register here

Outline and Design Your Slate Email Inquiries

Presenters:
Laura Young
Graduate Studies
Vicki Sharpnack
Communications Specialist
Public Health Sciences
Jenny Carrick
Director for Strategic Marketing and Branding
UC Davis Health Betty Irene Moore School of Nursing
Paul David Terry
Digital Marketing and Communications Specialist
Graduate Studies

May 21st, 10:30 a.m. - 1:30 p.m. 203 Mrak Hall Register here

Social Media 102: Creating a Plan for Simple and Effective Broadcasting

Presenters:
Sallie Poggi
Director of Social Media
UC Davis Strategic Communications
Amy Davis
Social Media Specialist
Graduate School of Management
Paul David Terry
Digital Marketing and Communications Specialist
Graduate Studies

Summer 2019    

Efficient Events Management in a Digital World

Presenters:
Kathryn Raley
Program and Event Manager
Graduate Studies
Paul David Terry
Digital Marketing and Communications Specialist
Graduate Studies

Fall 2019    

Effectively Connect Marketing Collateral and Recruitment Visits to Slate Inquiry

Presenters:
Laura Young
Graduate Studies
Paul David Terry
Digital Marketing and Communications Specialist
Graduate Studies

Spring 2020    

 

Workshop FAQs

  • Who can attend these meetings?
  • Workshops and work groups are available to any graduate group or program faculty and/or staff. Priority is given to graduate coordinators or those specifically in charge of email campaigns and digital recruitment. 
  • How many people from my graduate group should we send?
  • Graduate groups and programs should limit attendees to 1 person, as space is limited to 24 people per session.
  • I missed an event! Will slides be available?
  • Yes. Slides will be posted on this page after each event.  
  • Do I need to attend every session?
  • It is recommended that you attend as many workshops and work groups as possible. Alternate workshops will only be available if there are enough requests. Because each session builds on each other, priority registration will be given to those that can attend a majority of classes.
  • The sessions are long and during lunch. Will there be food?
  • Yes. Lunch will be provided and confirmed registrants will be asked about dietary restrictions before the event. 
  • Will Grad Studies write my content and post my social media for us?
  • No. Grad Studies will guide participants on preparation and facilitate to collaborate to design materials through swift systems. 
  • What if I'm not sure if I can attend. Should I sign up right away?
  • Sign up soon to hold your spot. Priority will be given to those that sign up for a majority of the series and those on the waitlist will be moved into a priority position as they become available. Participants will receive confirmation if there is a change in your registration. Note that those who do not show for 2 sessions and have registered for future workshops will waive their priority position.