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Getting your Science Out There: Pitching Your Story and Working with Your Press Office

Wed, 04/15/2015 - 3:10pm to 5:00pm
DeCarli Room, Memorial Union Please register:
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For young academics, media attention can lead to better chances at future funding, job opportunities, and potential collaborators. One of the most common ways to broadcast your research to the media is through working with the University’s Strategic Communications team to construct a press release and media plan. Getting your Science out there: Pitching your story and working with your press office will be a fun, interactive 2-hour workshop featuring Kat Kerlin, the Environmental Writer for Strategic Communications at UC Davis; and Ben Young Landis, the Science communicators for the USGS Western Ecological Research Center, founder of the Capital Science Communicators (CapSciComm) and well-known science blogger. Participants will practice pitching their research stories, will learn how to identify jargon, and will identify audiences to target through the media. By the end of the workshop, participants will be able to identify the potential stories in their research, will understand how to work with a press officer, and will appreciate the many tactics for garnering media attention in the digital world. Workshop participants will be welcome to attend the April CapSciComm networking social in downtown Davis following the workshop, where local science communicators get together to talk about getting science into the media. Sponsored by Professors for the Future and GradPathways (Graduate Studies).